3 Things To Consider When Shipping To Guyana
Being able to ship internationally gives savvy business owners like you the ability to easily position your business for tremendous growth.
This is all great news for small businesses, but for some entrepreneurs, the task of selling and shipping a product internationally is intimidating. But that’s about to change.
Customer Journey Starts with Your Website
Brands now appreciate the concept of “less is more.” As a business owner selling to customers in the United States, you know that a simple, easy-to-use website with creative product descriptions and images will lead to more sales and more revenue.
The exact same rules apply when selling overseas or to Guyana. Your website should be localized so that it makes shopping simple for international shoppers. At a minimum, your store should display products in the shopper’s local currency and offer the country’s preferred payment methods.
And even though you may think that everyone likes to use their credit card when purchasing online, customers in other countries often times opt for other payment methods like bank transfer, credit and/or debit card.
Thankfully, small business owners don’t need to become an expert on currency and exchange rates. Many of the most popular shopping carts and payment gateway providers utilize IP geolocation and intelligence data so that the currency and payment options are automatically localized for the shopper.
Focus on Guyana
Selling internationally is not an all-or-nothing proposition. It’s smart to start small and sell in one or probably two countries but not more than that. Then, you can slowly expand your reach. Start with countries that you already see significant web traffic from like Guyana, or countries where you know the language.
If your online store sells a variety of products – both heavy and lightweight – start by selling the lightweight products to international customers. Small, lightweight items cost less to ship and can often be packed in carrier’s free shipping supplies.
What are the 3 Things to Consider When Shipping to Guyana?
Know What is Legal to Ship to Guyana
One of the many reasons international shipping to Guyana is different from local or domestic shipping is because of country-specific shipping requirements. Items that are regularly sold and shipped in the U.S. may be prohibited for import in select countries.
Nail polish, fresh fruits, vegetables, cigarettes, medical devices, cell phones and jewelry are just a few examples of regulated goods that either cannot be shipped at all or require additional documentation when going to some countries.
Don’t fear the list of do’s and don’ts. The USPS, UPS, and FedEx have created helpful guides that list what can and can’t be shipped worldwide.
Make Customs Forms Easy to Complete
International shipping does require a few additional forms that aren’t required with domestic shipping. When you complete the Customs Forms, list the contents of your shipment completely.
There is usually a limited amount of space, so be accurate, but don’t be wordy. Remember that if you’ve been smart capturing information about your goods in advance, these forms are a breeze to complete.
Do you know the country of origin for your goods? Do you multi-source goods? Did you capture the HTS (harmonized terrify system) codes?
If this sounds confusing, you can dramatically simplify the process by using eCommerce shipping software. Then, all you have to do is hit print and the customs forms are automatically generated for you.
Get Smart with Packaging
You want your product to arrive intact, and one of the easiest and most affordable ways to do this is by using the appropriate packaging. Shipping supplies are designed to protect the items you’re shipping, but they can only do that when you use the right packaging material for your product.
Use new boxes or poly-mailers that are appropriate for what is being shipped, and make sure you leave plenty of room for cushioning. Whether you use bubble wrap, foam rolls, peanuts, air pillows, or a combination of all of them, don’t skimp. Cushioning is inexpensive insurance that will help ensure your product arrives safely.
Transparency in Costs
High shipping costs, duties, and taxes are one of the biggest reasons for cart abandonment in cross-border transaction. Thankfully, carriers like FedEx, UPS, and USPS help you calculate the total costs before you ship, so there are fewer surprises for you and your customers. Communicate the costs clearly to your customers so they’re not surprised.
Just as with domestic shipping, don’t be afraid to think outside of the box to save on shipping. Experiment with pricing strategies like flat rate shipping or free shipping.
Another great way to reduce costs is to adjust the package’s delivery time. If the customer doesn’t mind waiting a few extra days to receive their item, they will see a tremendous savings in shipping.
Selling and shipping internationally aren’t hard, but it does require some upfront homework. Once you learn the basics and put it into practice, you will grow your business and expand your global footprint starting with Guyana.